• Art of Inspiration

    • With the dissemination of the computer and the arrival of social networks, these constitute a vital part of the fauna that goes viral online.

    Infography as a functional work of art / 

    In many cultures the development of writing led to the recording of great meta-tales that had lived in the memory of different generations, nurturing from the oral tradition. They also made inventories and multiple studies, inaugurating the need for a physical place to store the information. Scientific research has found support on paper with their respective differences but treasured with the same passion and human need for the preservation used to protect important religious texts like the Torah, or the Upanishads.

    The species’ evolution has triggered immense amounts of data, and practically any fraction of this informational torrent can become accessible to anybody, a great and current example of this in the era of social networks are infographics. Significant portions of information surrounding an issue are organised and summarised to fit into a design that is usually compact, where didactic and amusing graphics and illustrations interact. This is the optimal channel to transmit vast quantities of information at once, which would have been impossible to gather in different texts, before being analysed as a whole. Infography is based on simple but effective codes modelled from terrestrial and stellar cartography, ancient codes and hieroglyphs.

    Any work of art is defined by its particular way of transmitting a message, its capacity to trigger an emotion or any other human feeling. An artist must be able to pour his creative potential unto a blank canvas and the space he lives in. In sum, art is the exception to every rule, a moment of revelation that is transmitted through the artistic experience that leads to the work. Infography is an art form for several reasons; it highlights the virtuous capacity of the synthesis that requires it and within resides the spine that encapsulates part of the human experience in relation to any subject. The ability to select the relevant information and transform them into a significant image is analogous to the abstraction of the strokes made to represent reality, like the construction of a virtuous portrait, painting or sculpture demands.

    Practically any event, phenomenon, historical affair or tale can be analysed, abstracted and quantified with the purpose of being communicated in a simple and didactic manner. Each discovered star, like the rise in the prices of basic foods, add significant amounts of data that must find a space to live in and an audience interested in consuming it. Infographics are easy-access visual references; they help their readers understand important statistics and hard facts in a simple way.

    Infography is a type of functional art form, devoted to the diffusion of important information and inspiration, and in many instances, spreading good humour. In a couple of hundred pixels, or a couple of pages in a magazine, everything we need to motivate someone to know more about a subject can be synthetized, in the same way that experiencing a great work of art, similar to how we appreciate Guernica by Picasso for the first time, and we must quickly turn to books to understand what has happened.

    Infographics can include: the fruits of the season, the number of times men have gone to the moon, Zeus’ love affairs, chapters from global literature, and the history of jazz, oil, roses, lamps and Durer’s timeline, the nine cyphers, the changing zero; the space of infography is so vast that, we could go as far as to consider it infinite.

    Tagged: infographics, inspiration, information, data display