• Agents of Change

    • UNICEF and Giorgio Armani have recently launched this campaign that invites us to exchange ten minutes of smartphone use for an entire day’s supply of clean water for those who need it the most.

    Would you be willing to stop using your phone for ten minutes? Give it a try and fund one day of clean water for a child in need / 

    Let’s consider two different situations, apparently unrelated to each other at first glance. On the one hand, the compulsion to check our smartphone whenever we get the chance, while we’re riding the bus or when we’ve just finished eating, in the idle hours while we  wait for someone or while we’re watching television and an ad comes on. Moments when we take a brief tour through Facebook or Twitter, we check our e-mail or try out a new game a friend recommended. We could not do it, but we do, almost involuntarily.

    On the other hand, there’s this: the 768 million people in the world who do not have access to clean water, which has drastic consequences on their quality of life. There are millions of girls and boys who are extremely vulnerable to the consequences of not having clean drinkable water or a means to satisfy the minimal hygiene requirements.

    What’s the link between these two apparently separate situations? A campaign launched by UNICEF and Giorgio Armani, under the premise that the energy smartphones use in ten minutes could be used to give a child one day of drinkable water. The challenge, hence, is to not use your phone for that same period and Giorgio Armani and UNICEF will take care of the rest.

    In order to participate in this interesting initiative you merely have to use your smartphone to log into the UNICEF Tap Project website and follow the instructions. By the way, the programme is able to detect if you interact with your phone before the ten minute period is over and invites you to wait instead.

    Sounds easy enough, right? Well, go ahead then. We invite you to partake in this effort, which additionally, makes us reflect on what is truly important and essential in our everyday lives.

    Tagged: water, UNICEF, Giorgo Armani, community initiatives, Agents of Change